How to Start a Blockchain Company with Brian Nelson (Episode #10)

[techno music] – So for this episode
of new business ideas. We are specifically focusing on blockchain and Cryptocurrency companies. So here we have Chad with Heroic. We have got John with Consensus. And we’ve got Brian with… He’s got an incubator. I keep calling it incubator. What’s the actual name of it. – Right now I’m with BlockV. – BlockV. BlockV. I was gonna say BlockV, but I’m like “No. “That’s not what it was.” Okay. So to start off, what
was your first company? And how old were you when you started it? I mean mine, I was like 12, and it was a lawn mowing business. And really my dad started it,
he just told me what to do. What was yours? – So my first business was actually… My dad was an entrepreneur and he had a ceiling fan business. We lived in Arizona and
everybody needed ceiling fans. And I would sit outside of his office and make paper airplanes,
and sell paper airplanes to the people that would walk by. And I did fairly well. – For like 10? $20? – No, probably a $1 or $2. But it would give me enough
to go and get some candy at the 7-Eleven right next door. And that would probably
be my first business. – Okay, John. – Alright. Mine was probably, I
didn’t start very young. Mine was probably when I was 18, maybe. I was in college. Did advertising class,
where we put together a spec advertising campaign for watches. And I loved the campaign
so much that I decided to start importing watches
from China and try actually like going forth with
this advertising campaign. To actually test it out. And kinda did that for
maybe two years and then for reasons that all startups
kind of fade eventually. Or not all startups, but ours faded. – Okay. And Brian, with BlockV. – Yeah, so I guess I was an old man, compared to you guys. You know, I did a lot of
stuff in the early days. But the first kind of business I ran, where I paid taxes on it was in… I think I was 23 years old and
it was right here in Provo. And I actually took
over a mattress company. So a BYU student started
a mattress company. Selling mattresses out of,
I guess, storage units. And at the time, they
were selling like five, 10 mattresses a month. And so my friend and I,
we took over the company. And we built it up to
where we were selling like 80 mattresses out of a month. I’m sorry, per month. And what would happen
is, by appointment only, people would show up, we’d
open up a storage unit door. There’d be six mattresses
laid out, like a showroom. People would come lay
on em and they’d say, “Ah. We want this one.” And I’d go right next door. Open the next storage unit,
and there was my inventory. I’d throw it in my pickup. And go drop it off. – Was this in Utah? Cause I may have been one of your buyers. – Right here in Provo. – Yeah I was probably one of your buyers. – Awesome. I love it. That was my first thing
that I had a business, paid taxes on it, and things like that. And it was so much fun. – Now there’s a lot of
mattress companies around. Like Mattress Firms. They’re on like every single corner. Like, I don’t know, I was
watching a video last night it said it was a conspiracies
theory to launder money. Like there’s too many of em for… – There’s such a large
markup on mattresses that, you know, you don’t have
to sell many to actually you know cover your overhead,
and make a couple bucks. So, as just a young dude,
married with one kid, we made enough money to
just have fun, survive, and run my own schedule. – Okay. So perfect. So let’s start with you Brian. What is your new business idea? Probably, I’m assuming it
isn’t gonna be in block chain. Yeah, so let’s put 30
seconds on the clock. Do your intro or elevator pitch, and let’s hear it. – Yeah. For me, I’ve always been a little ADD. Jumping from idea to idea. Even when I wasn’t an entrepreneur, I was workin for other people. I couldn’t spend more
than two years somewhere, cause I wanted to go learn something else. I wanted to move onto the next thing. So for me, if I wasn’t
with BlockV, I would start an incubator accelerator
where I’ve got connections with marketing, and funding, and legal developers in this space. We need more people
building more cool things. And so for me, I want to
launch that accelerator that incubator, where ideas are coming in. It’s similar to Consensus. Which can be talked about,
ya know, here in a bit. But really the idea is
to get more entrepreneurs doing more cool things in this space. We just don’t have enough people building. Even though, when you look around and say, “Oh man. This is
everywhere. And everybody’s “talking about it.” There’s very few people
actually working in this space. There’s a lot of people buying tokens, and coins, and speculating. But there’s not a ton of people building. And so I want to help that move forward. And really bring some of
these cool ideas to light. – Okay. It’s gonna be hard for the
good idea, bad idea segment. Because I think something like that would be very, very valuable
from my perspective. But let’s say good idea, bad idea. We’ll start with Chad. – Well I think it’s a great
idea specifically because we do need this. There is a huge need right
now for people that know blockchain development. That have some experience in it. Because it’s so new the
workforce right now is so little. And not only do we need
developers, but we need really good companies that are
training developers. And holding their hand, and taking them through the process. And really giving them an opportunity to learn on the job. And I love it. Is that part of the
thing, the training piece? – Yeah, you bet. You bet. So I own a domain called And part of the reason I
own that is simply to say, there’s so many good developers
out there that aren’t working on blockchain technologies. And every company out there, BlockV, Consensus and others. They’re all looking for good developers. Heroic. I mean they’re really hard to find. That’s number one. But number two is, there’s
a lot of entrepreneurs who have a good idea,
but they don’t know the legal ramifications of what they’re doing. They don’t have marketers
that can actually distill their message. And present it to the community in a way they can understand. You know? So there’s a lot of pieces
to launching a company. And so this accelerator
would bring whatever piece is necessary for a certain company to actually get to market. Developers is one of the big pieces. – How does someone actually begin building a blockchain business? Or something on like a ethereum
or something like that. Cause like to me it
just seems really like, I know how to build a website. I know how to build simple, you know, mobile apps with my teams, but the concept of actually like plugging into a theorem, I’m clueless on. – Can I touch on this one point, though? Just coming from a Consensus standpoint, where that’s kind of their model, right? Is like a… I think that the execution
of it is really important. And not only… Is BlockV its own Block Chain or is it a company that is on top of… – Yeah. So let’s make a distinction real quick. So I’m with BlockV right now. But this is my next idea, right? Well BlockV is Block Chain agnostic. – Got it. Okay. Cause the reason I ask is that Consensus is so interesting because
it’s not necessarily just a production studio for
these different businesses. But it’s also a spokes, like a bolster for theorem itself. And it makes so much sense
for Joe because it’s like if you have a large stake holding
in a ethereum in general. It doesn’t even matter if
most of em fail, as long as everybody is talking about a ethereum. And people are pushing forward ethereum. All the businesses can
fail and he can still win, because if ethereum
succeeds then he succeeds. – Isn’t that the great thing about blockchain technology though? I mean once you’re in, that’s how this whole thing started was a community that cared about bitcoin. So they were incentivized
to go out and talk about it. Build things. You know. Get, get people involved. And then we see ethereum
come out and those who hold ether they want
people to be building on top of ethereum. They want it to work. And so even with BlockV, we
have our own native token. And we want people building
on top of our platform, because we all win if people
are buildin on top of BlockV. Because BlockV is also tied
to ethereum and bitcoin and other blockchains. So that’s what I love about this industry. It’s so open. It really allows for working
together in a way that no other industry I’ve seen has done. – Absolutely. One of the things on that is, you know, really what block chain is… The internet is a data exchange protocol. Data goes back and forth. And what block chain is, it’s
a value exchange protocol. It provides access to significant value. And giving, getting people
on board, and helping train them, and helping
build on top of that, just magnifies that value. Like with ethereum. Getting as many people onto ethereum, and building on top of
it, it just magnifies the value of it. And helps the community move forward. – Perfect. Now what is BlockV? Do you want to give us a
rundown of what that is? And how people could get
involved, or partner with you? – Yeah, you bet. So BlockV is, we call it
block chain three point o. Because we’re talking about
bringing the experiential layer to block chain technologies. So, we talk about interface moments, for, you know, the internet. For browsers. We talk about the
interface moment for apps. So the app store, you know, Apple. We believe BlockV is the
interface moment to blockchain. So getting the normal. I say normal. Getting my mom and dad involved using blockchain technologies
without them even knowing. So it’s a, it is a platform
that allows developers to create smart, digital objects. So that they serve kind of like apps, but they have the characteristics
of Cryptocurrency’s. Exchangeable, ownable, shareable. And so it allows for all kinds of cool business models to be built on top of BlockV. One of em is Smart Ticketing. You know. Where you, at the end of
a concert, your ticket actually morphs into, let’s say, a special edition ticket stub. It’s on the blockchain because you want to show ownership. You were at the concert. You own this. But maybe you went to a U2
concert with your girlfriend, and she doesn’t care, or you
don’t care about Bono and U2. So now all of a sudden you
have this digital object that has value. Well now you can put it on our marketplace and sell it to a fanboy that’s collecting these objects of value. These ticket stubs that
are special edition. That’s just one use case. But we have medical use
cases, gaming use cases, and it’s all being built
on top of our platform. – What would be like an
example of a medical use case? – Yeah, so, imagine a, we call em vatoms. Those are virtual atoms. Imagine this object gets
sent to you from your doctor. It’s prescription bottle. And in real time, every
time you take a pill, for instance, you click it, and you can see it go empty in real time. As soon as it goes empty
it automatically triggers connection to your prescription provider. It says, “Okay. This
person is out of their “whatever the drug is.” Right? And so there’s this way that there’s a communication now. So as soon as it goes
empty, a chat bot opens, and now your chatting with the pharmacy. And you get a refill ordered for you. And as soon as that refill gets ordered, you get a ping on your phone, and now all of the sudden that bottle
is full with pills again. You’re like, “Ah. Okay.
I can go pick it up.” And it allows the pharmacy to actually communicate with you directly. And it’s an experiential
way for you to manage that usage of the drug. – Perfect. What about for gaming? How would BlockV help with that? – Yeah. What’s really fun about
gaming is there’s one company we’re working with. They own 15 different titles. – Okay.
– Of games. – And what they want
is they basically want to put objects, like Easter eggs, in all of the different games. And if you find that object, you can actually extract that object from that particular game. Send it to your phone,
in what we call a viewer, which is an app. You can then sell that on an exchange. You can prove ownership of it. Or you can actually import
it into a different game. So you might be in a game
where it’s like swords, and bows and arrows, and
you’ve got a bazooka. And everybody’s like, “Where
did you get that bazooka?” But actually you found
it in a different game and they were able to import it over. So there’s this interoperability
between objects. So it doesn’t matter
where you get the object. Pokemon Go style. You could take that object
and drop it on a map and somebody else can come pick it up. And now they have that object
that you shared with em. – Okay. Perfect. Well thank you so much
for sharing your idea. Before we head out is
there anything you guys would like to add to, ya know, to anything that Brian has shared? – No. I mean I have questions, but I
don’t want to take up like… – What’s your question? – I don’t want to take up the entire time. – Do it. Go, go. – Well so, one of my questions
is, is for the first one it’s like heavy in the
internet of things, right? Is this a blockchain that is
focused on internet of things? Like with the prescription pill, ya know, and coming up with devices
that are interfacing with it? Or, like what’s the three point o portion? Cause some of the use cases
that you were talking about I would see are available with current day blockchain technology, right? – Yeah, yeah. No, you’re right. So the idea is these objects
are actually programmable. So… – And when you say objects,
are these digital objects? Or are these actually
in real world objects? – It can be either. But, for instance, let’s say, you’re familiar with CryptoKitties? – Yeah. – Right. CryptoKitties was just
pictures of cats, really. And on the backend
there’s code and it says, “Okay. If you breed this type of cat “with this type of cat, you could get this “special edition CryptoKitty”. And so there’s value in that. Well imagine if that
CryptoKitty was actually like a 3D object. They could change in real time, and morph in real time based on code that’s on the backend. So that when you breed it, you get a different experience than if it’s just being like a picture. And then you go, “Well actually “I don’t want this one anymore. I’m just “gong to share it with somebody.” Well it can be shareable or it can just be one copy of it as a limited edition item. Where I could just send it to you. And you have a viewer. And now you have that cat, and you can prove ownership of the cat. Right? I mean that’s… So the idea is to say
there’s these objects that should be able to be programmed. And have, again, the
properties of Cryptocurrency. That right now, apps lack
a lot of those properties. and you can read about it. – Perfect. – Watch a video. – And do you have an
initial first use case? Like a, your first, like we are going to do this thing first. – Well what’s fun is we’ve
already done quite a few things. So one of em is Abundance 360. Are you guys familiar with
Abundance 360 the conference? – Mm mm. – Peter Diamandis, founder of XPRIZE, Singularity University. Kind of a big futurist. He has a conference every year. The attendee’s pay, ya
know, I think it’s $12,500 for this conference and they become a part of Abundance. This group. So this year they
actually used us for their ticketing system and for
their raffle giveaways. So what would happen is
when somebody signed up and said, “Okay. Yeah. I
wanna go to Abundance 360.” They got a vatom, which
was a ticket vatom. In that vatom was all the
information of the venue, the time, where to meet, where the registration is, but it was also a redeemable ticket. So when somebody showed up they would say, “Oh. Here’s my ticket.” The worker would tap it and redeem it. As soon as it was
redeemed, it automatically morphed into a video of Abundance 360. Saying, “Hey. Thanks for being here.” You know. And it showed this video
of last years conference, or whatever. Then they got another one
that was for a raffle. So it was kind of a
random number generator on the backend. And so everybody in the
room would hold their phone and they’re watching to see
if they receive the vatom for this giveaway. It was up on the screen. And so that was all
programmed on the backend, through our platform. So that’s a real life use
case that’s been done. And now everybody that
went to Abundance 360 has kind of a keepsake. They can prove they were there. They can show ownership of their ticket. And again, that’s just
a very simple use case that we’ve done. – Perfect. Well thank you so much
for sharing your idea and join us next time for John to share his new business ideas. So, thank you so much for joining us guys. [techno music]

2 thoughts on “How to Start a Blockchain Company with Brian Nelson (Episode #10)”

Leave a Reply

Your email address will not be published. Required fields are marked *