How to Promote Your Business on Social Media in 2019 | London Keynote 2018

– [Man] I wanted to ask,
apart from paid advertising on Facebook and Instagram,
what would be your three tips for standing out
– You know I’m gonna fucking punch you in the face, right?
– from the noise? (audience laughing) What would be your three tips on standing out from the noise? – Dude, I don’t have any
idea what’s going through your fucking head, that you just literally
watched that presentation and decided that to be the question. (slow downbeat music)
(yelling) You got your perspective. (downbeat music) I just wanna be happy. Don’t you wanna be happy? (slow downbeat music) – Ladies and gentlemen, the time has come! Put your hands together
for Gary Vaynerchuck! (audience applauding) (audience applauding)
(rock music) Congratulations.
– Thank you. – My honor.
– Thank you. – Ladies and gentlemen, give it up to him! (audience applauding) – What up? Thank you. Sit. (yelling) Sit, sit. (chanting) Thank you, sit, sit, sit. (chanting) Let me talk. You’ve been waiting two
fucking days for this, so fuck, sorry about that. So, super excited to be here. Thank you so much. I’ve been really looking
forward to this talk. (audience hollering) So there’s a couple different
things I wanna talk about, and then I’m super excited about the Q&A that we’re gonna have
towards the end of this. I think the thing that
most interests me is if you’re at this conference right now, obviously, in looking
at this event from afar, how heavily it was promoted around me, and I think about why
would you wanna come, why, what value am I bringing, what are you trying to figure out? For me, it’s incredibly
important when you give a speech that the speech is completely
predicated on the value you can bring to the audience, not in what the audience can bring to you, and so for me, (audience applauding) and so for me what’s super
important in this talk is, I think what’s most remarkable, and if I could help it, what I would most wanna get
through to people that are here is regardless of how big you
think this opportunity is, and when I say this opportunity, look, this device, let me make it very clear, because I don’t think
I’ve articulated often, in 2007 or six, or whenever
the hell the iPhone came out, it was very basic. I saw it that the iPhone came out, and I made a singular bet,
which was that this device was going to be the most
important device in the world, because over the last 10 years, from ’96 to 2006 at that point, I along with my dad were able
to build a very large business on the back of the internet itself. I watched a single store liquor store in Springfield, New Jersey able
to reach national awareness at a very low cost on the back of something called the internet. How many people over 40
in this room, raise hands. (audience whooping) Don’t be embarrassed, be louder about it. Over 40? (audience applauding) Fucking go, we still have it. One more time, I wanna see how
many hands of 40 and older? So, (audience whooping) so for all the youngsters in this room, the hands that just went up, what the advantage they have
in today’s business world is we have context of what the world looked like pre-internet. We lived a full childhood pre-internet. We lived life without the internet, and what that did was allow me
to context what was possible and how much it cost pre-internet
versus what was possible and what it cost post internet. What I was able to do to
bring to my family business in the growth and revenue
would have not been possible if we opened up a second
store, third store with that same amount of money. In understanding that
it made me understand how powerful it was. In 2006, and again this
is just very important to lay this down as a
framework for everybody here, in 2006, what I realized is holy shit, the internet can be with you at all times. Now this sounds outrageously basic, but it has only been about a decade that the internet has
been at our fingertips, regardless of where we are. At this point, everybody in this room, when their internet gets
a little bit slower, freaks the fuck out. Like literally, I’m not in the US, and my plan, after a certain
amount, slows down my data in the market I’m in. Literally while I was waiting
to get picked up from a car about an hour ago, was when I
switched from my normal speed to this half speed that I’m on right now. Literally the last hour has
been the worst fucking hour of my life. (audience laughing) Like I just can’t even open a tweet, like I can’t do anything. I’m crippled by something
that is only new to me in the last 10 years. It is now my norm. You get really used to things really fast. On that bet that this was going to be the most important device, I’ve been able to achieve
a next level of success, predicated on a couple of things, but most of all, if you
look back at my career, me investing in Tumbler
and Facebook and Twitter was predicated on the fact
that they were app companies on top of the phone. My friends, Facebook, Inc., which includes WhatsApp and Instagram, is basically on its way to becoming a trillion dollar company on the fact that it’s just an app
company on your phone. Facebook, Instagram and
WhatsApp are apps on your phone, apps, three apps on your
phone worth a trillion. You have to understand how unbelievably important attention is. Attention is the only asset. The one thing that I know I
can bring to this entire room is that regardless of what you’re doing, you sell sneakers, you’re a
lawyer, you’re in real estate, you’re an investment
banker, you’re an actress, you’re an actor, whatever
you’re trying to achieve, the one thing, the only
thing I could talk about, besides us being humans, that
connects every one of us, is that we are all striving
for other peoples attention to then be able to tell them what we want. Whether you want to raise
money for a nonprofit, become the mayor of your town or build a billion dollar
business selling sneakers, you need attention. The attention of our society
lives on this device. The attention of our society
lives on this device. Let me make you one
promise in this room today. Unless you are producing content that is meaningful to an
audience on this device across seven or eight platforms, Podcast, LinkedIn, YouTube,
Facebook, Instagram, Twitter, Tumbler. Like unless you’re producing
content in written form, audio form or video form
across seven to 10 apps on this device, unless you are relevant on those 10 apps, LinkedIn, YouTube, Twitter, Instagram, if you are not you are
fundamentally irrelevant in society. This is a very important
thing to understand, because I know there’s people sitting here who have 11 million dollar
business and are super happy and aren’t even on social media. I get that, but what
you’re not factoring in is what happens next. To me what’s most important is not today. I stand up here and so
unbelievably appreciative of that reception that I just got that knowing how many of you
came here to hear me speak, but I promise you, as I
breathe here right now, I recognize that
literally everything I did an hour ago and back is irrelevant if I’m unable to execute going forward. Tomorrow, if I start
making the wrong decisions and not executing,
begins the vulnerability of unwinding everything I’ve done, and I think we all understand society. We react much heavier to
mistakes than we do to successes. The reason I’m pushing
that you’re irrelevant if you’re not here, is I don’t think everybody
here, including myself, has factored in how much
more attention is going here. Let me promise you this. No matter what you think about technology, your kids on iPads all day,
you always on the phone, nobody talking to each
other, how you judge kids, ’cause they don’t shake people in the hand and look in the eye, and all the other horse shit
that demonizes technology, right this second, the way
we interact with technology is the most basic you will
ever see in your life. 10 years from now, every
one of these phones, every one of these video game platforms, every one of these websites are gonna seem like a
fucking beeper and Myspace. You have to understand this. Here’s why. There is nobody here pot
committed enough to this, including myself. There is nobody in this
theater right now pot committed to this enough, including myself. When I say pot committed
to this, what do I mean? I mean, every person in this room needs to take a substantial
step back and understand, am I producing enough
pictures, videos, written words in these platforms to achieve what I want, and the answer, and I’ll save
you time is no for everybody, and for somebody who’s
putting out 85 pieces of content a day across audio,
video and written word a day, my answer is staggeringly no. Meanwhile, there are people here who take four and a half hours to figure out a perfect Instagram post, ’cause they want it to look good when somebody lands on
their fucking profile. It’s true. (audience applauding) The quickest gateway,
the quickest execution for everybody here to
get whatever the hell they’re trying to get out of here today is to produce content on 10 websites. The quickest way for you to
get what you want in your life is to produce videos,
pictures and written words across Facebook, Twitter,
Instagram, LinkedIn, YouTube, Podcasts, your website, email, text messaging platform, period. You know what’s crazy, I
literally wanna say right now, thank you London, I’m out. It is like, I’m thrilled
to go into the mindset, I’m trilled to tell you, and if you follow me in Instagram this is where I’ve taken
most of my content, I’m thrilled to tell you
that the reason you’re not producing enough content is unfortunately you value
other people’s opinions more than your own ambition and happiness that literally pants47
could leave a content that you’re ugly and it
makes you stop posting. I can go into that, I can go
into a million other things, but I make this very clear and obvious. The reason I am just beginning
to succeed in my ambitions is because today is the
least amount of content that I will produce, because
I will produce more tomorrow and more the next day. You have to understand, media
dictates everything, right? There’s a specific reason
that when there’s a coup in a country that the
army goes and takes over the TV network and the newspaper. Communication is the game. Maybe because of being
born in the Soviet Union and raised in the US, I had this paradox of being fascinated by
a closed and open system of communication. Maybe because I’m an
extrovert and I talk a lot, I don’t know why, but
something came natural to me my whole life, which is communication. What are the things that
make people do this, right? What I’m fascinated by is
the mockerization of media. What I’m fascinated by
is that everybody here, how many people here
have been following me for more than one year? Raise your hand. The fact that 90% of this audience knows that all I want you to do is
run Facebook and Instagram ads and you still aren’t, makes me want to punch all
of you in your fucking face. (audience laughing) I mean, literally, all
I’ve been asking you to do for the last two years is run
Facebook and Instagram ads, and you fuck faces still aren’t. (audience laughing) And I say this, because I put it on film, because I’m gonna run this
exact video against you in five years on some platform telling you that you missed the golden
era of Facebook and Instagram, because now it’s appropriately priced, and you guys have heard me,
if you follow me, say this. I regret that I wasn’t able to build my dad’s business bigger, because I didn’t spend enough on Google. I didn’t spend enough,
I had it figured out. It was called Google AdWords. It was working, yet I
still was doing newspapers and direct mail and radio and television, because I didn’t understand
the context of the moment that I was living in. I didn’t have enough experience to know that I bought something
so good, so under priced, so scalable that I didn’t
squeeze the fuck out of it enough when Google AdWords was the best. If you follow me, you’ve
heard me say that Amazon was the number one
spender on Google AdWords in those early days and literally used that
under priced attention to be what they are today. I want you to spend on
Facebook and Instagram, because there’s a possibility
that never in our lives again will you be able to get in
front of people at that cost. Let me just say it one more time, ’cause I really need you to understand it. This right now, and this is why I yell at myself for the 50 or 80 or
$100,000 of my own money that I spend on ads on these platforms that continue to build brand. The truth is, I should spend more, and this is not a joke. If I didn’t have such a high
expense to run my lifestyle, ’cause I have a family that’s fancy now, (audience laughing) let me make it more basic. If I was single right now, I would literally go move
in back with my parents just so I had more money to run on Facebook and Instagram ads. I’m gonna say it one more time. (audience laughing) We have never lived in a time where brand was this under priced. Let me explain. What is the biggest difference between me and a lot of people that look like me or me and the companies that I work with and I get them there? It is the fact that I
do branding, not sales. Branding is different than sales. I love when people come up to me like, “Gary, I’m a marketer.” I’m like, “Cool, what do you do?” “Well, I am affiliate marketer, “and it’s conversion based top of the.” I’m like, “You’re a salesman, bro. “You’re not building a brand. “You have 747 URLs that you do “landing cage optimization
against and you convert “and that’s amazing.” Being an affiliate marketer is amazing, other than the fact
that it should be called an affiliate salesman. Brand is why you buy Nike. Brand is why everybody who’s
wearing jewelry and watches right now are wearing
what they’re wearing, ’cause they bought a brand,
not somebody cookied them on Instagram and remarketed to them, and then they bought that
watch, for the most part. And so I brand, and why I love brand is because it’s in perpetuity. When you build a brand, you can play on that brand for
a very, very, very long time. Why Facebook and Instagram are special and more special then Google is, is in Google’s heyday, it was not that I was building
brand for Wine Library, I was sales, because
when you go on Google, all of our businesses are the same, ’cause they’re blue
letters on a landing page that you click. Brand is when your pictures
and videos look different in a feed. Look, I think I’m coming out
of the gate in this talk, and I’m gonna macro it up in a minute, but I’m coming out the gate
in this talk very tactical about the details. In all my rara and fuck what people say and self esteem and all the mental shit that I believe in tremendously, because that’s what gives you the engine. You’re not gonna execute shit if you’re depressed or insecure. So like, I believe in it, but I’m putting it on a shelf, UK, I’m putting it on a
shelf with you right now, because an event that is so
heavily marketed against me, knowing that you’ve heard a lot of this, I need one thing. I need two people to leave here who’ve been hearing me pound
’em in the fucking face about running ads on these two platforms to finally say, fuck it’s
enough, I’m gonna do it. And watch this, this is
very, very important, and please don’t bullshit. Raise your hands. How many people here have run
Facebook and Instagram ads and it has not worked for their business? Raise your hands. Raise it high. Me too, because not every execution works. Not every execution works. It doesn’t mean it’s not ROY positive. The ROY of a basketball, for me, is $0. It’s a billion for Lebron. Just ’cause you didn’t execute Facebook or Instagram properly
doesn’t mean it doesn’t work, it means you suck. (audience laughing) This is going to be the era of regret, and I promise you that. This is going to be the era of regret. The prices of Facebook, how many people here have
been marketing successfully on Instagram and Facebook
for the last three years? Raise your hands. Three, I need three years,
and I need your hands. If it’s less, don’t raise it. I just need people
banging on it successfully for three years. Raise it high, I just wanna get a sense. Keep it up for a second. I love some of the gangsters
here, they’re like this, ’cause they don’t want
people to fucking know. I like it. What all of you know that I know, thank you, what the 20 to 50 of you know is it’s not as good of a deal
today that it was a year ago. Right? Just look around at all
the heads that are shaking. It is not as good of a deal
today as it was yesterday. Here’s where it gets scary,
and I’m getting goosebumps, and I know there’s a
bunch of fucking cameras, so maybe you’ll zoom
in before it goes away. The reason I’m getting goosebumps is, you can’t imagine the
weird life that I live, and let me break it down for you as I’ve never articulated it before. I live a life today
where I spend three hours with three different clients, spending all my time
trying to convince them to move their money from
television and billboards and dressing up double-decker
fucking buses in London, (audience laughing) and take that money and spend
it on Facebook and Instagram. I then get in the car and come into a room of entrepreneurs and SMBs and tell them to spend money
on Instagram and Facebook. What’s really crazy about
this is the following. They, them, corporate, I understand why they’re not doing it, because they are stuck, right. They have, the way they score their
marketing doesn’t show that it works, because they score their
marketing not in real life, they score it based on awards and reports and stuff that isn’t the actual sense of actually selling stuff. We do. The reason the prices have gone up is because other entrepreneurs
and small businesses and mainly silicon valley startups are pouring enough money in to what is a very simple
supply and demand platform, and they rose the price, because there’s only one feed, and if I wanna get in
front of my homey here, before, if 27 other startups
didn’t wanna get in there, the cost of getting into
his screen was less. Now that there’s 28 of us, it’s more. That’s how Facebook makes money, that’s how Google makes money. Supply and demand
platforms, basic as fuck. Do you understand? Here’s the problem for
everybody in this room. The second the domino falls, and the biggest thing that
you should be thankful for if you’re a Facebook entrepreneur
making money on Facebook and Instagram is that the Russians hacked the American election, because all that propaganda
made a lot of big companies pause and be mad at Facebook and not pour the appropriate money in, which bought us executing
entrepreneurs another year of taking advantage of
under priced attention, but don’t clap, even
though that dude woohoo’d, (audience laughing) because what’s about to happen next is gonna make all of you regret to not listening to me
for the last three years. What is going to happen in
the next 10, 12, 24 months is that Evian and
Coca-Cola and BMW and Rolex and Puma and Nike and
GE and everybody else is gonna wake the fuck up, ’cause they’re gonna have no choice, and they’re gonna take their 200 and 100 and 400 and 800 and 900
million dollar budgets and put it into the system, and for all of us that it’s working for, ’cause it works at $8 a CPM, $8 to get in front of a thousand people, 42 of which app, 17 which have convert. That $8 is gonna become $28, where our models break. Attention is like real estate. Attention is like real estate. When Malibu beachfront property or property and buildings
in shortage 20 years ago go up for the market, and you
buy it at the right price, and then the market changes, you win. The attention on this
device and the platforms is going to change very soon. You are a very unique group of people that feel that the pied
piper of this opportunity is worth spending an afternoon with or two days or an hour or what have you. It devastates me that you even
pay attention to me at all and don’t execute on the biggest gift that I’m trying to give you. It devastates me that you pick, I don’t want your likes, I
don’t want your following, I definitely don’t wanna
sell you some bullshit in the back of the room. (audience applauding) I’ve already made more
money than I need to in my entire life, and
I did it long before you even knew who Gary Vee was, ’cause I just don’t need a lot of money. I need admiration. You know how I get admiration? That you listen to me, execute, your life’s a hell of a lot better, and you email me in three 1/2 years and say, “Thank you so
much coming to the UK. “Then, it finally hit me. “At the time I had been
following you for two 1/2 years, “but something about the
way you spoke that day “and being in the room,
finally made me say fuck it. “It took me three months and
a couple thousand dollars, “but then I figured it out, “and over the last six months.” Guys, if you noticed, I started getting back into sports cards. People are selling me like
Michael Jordan rookie cards for like 100% less than market, because the emails come, literally, a baseball
card dealer emailed me and said, “I was $280,000
in debt 19 months ago, “and now I have millions of dollars “just by actually finally
listening to you.” Guys, one more time. People winning on Facebook and
Instagram, raise your hands. The people that have their hands up, by show of hand or wave
your arm or whatever the fuck we’re gonna do,
admit to yourself, then me, then them, that when you
first started doing it, we didn’t know what
the fuck we were doing, but it’s so easy and so under priced that anything we did worked. Correct? Under priced attention. It works every time. It’s about to go away,
and let me be very clear. For all the nice little
things I said about everything over the last eight minutes, this talk for the last
10 minutes is selfish. I cannot wait, and I mean wait, to run this video to the
world when this goes away and everyone’s crying and all you fuckers are gonna email me and say, “Gary, you have to help me. “What’s next?” and I’m gonna say, “Sally,
nothing dick, you fucked up.” (audience laughing) 2004 to 2014 was a long decade
before something came along that even remotely looked like
Google AdWords early for me, and there is no guarantee in
augmented reality or voice or any other technology, AI, that’s coming that we will have this
opportunity to communicate to people about what we
want to at such a price that even if you’re average,
you will get business results. My friends, you should leave
this keynote right now, get in the fucking tube, go home and fucking figure out
how to start running ads, and I don’t mean go home
and hire some 26 year old to run ads for you. I mean, you, you, you have to go home and spend 10 hours reading
and watching videos of how to actually run a Facebook ad, how to actually make a
picture and video for it and watch the results so you taste it. You have to taste it. You have to be a practitioner of it, because it is the lotto
ticket of the moment, and everybody is just letting it slide by, and I’ll be honest with you, I’m thrilled. To be frank, it’s better
for me if you don’t do it, ’cause it makes it
cheaper for me to do it, but in my complete obsession
with being historically correct and admired, I’m giving it to you. What’s fascinating is a long time ago, I figured out why I don’t
sell my best advice, why I give it away for free. Why? Because 99% of you aren’t
gonna do anything about it. (audience applauding) It’s the biggest brain fuck ever. I mean, I would argue that
that was a pretty compelling 15 minute rant to get you to
run a fucking Instagram ad, and 99% of you are still not going to. (yelling) Brother, I don’t give a fuck. Just do it, don’t tell me. (audience laughing) Just do it. (audience applauding) This is so ridiculous. Let me bounce around
a couple other things. Let’s talk about content, ’cause I just talked about distribution. The other thing is you gotta fill the ads. The reason I film myself fully, besides being a narcissist is by filming myself, I’ve
been able to create a system that allows me to produce more content than anybody. What I find fascinating about
Gary Vee, my persona, me, it’s actually me, but what I find fascinating about it is I spend 18 hours a
day running a company. I am not an influencer. I am not a personal brand. I am an operator, a business operator. Not only running Vayner, but all the other things that Vayner, actually, there’s PureWow or One37pm or something else we’re about to announce, 15 minutes ago speaking
to AJ about VaynerSports and what we’re gonna do there. He runs it, I obviously do my thing. On the phone with my dad
and Brandon last night about a thing. I’m in it, I’m fucking
working every fucking minute, every second, all the time, always and I’m putting out more content than people that are a
personal brand for a living. Why? Not because I’m out hustling them, because I outsmarted them. It’s based on understanding
what I’m actually doing, and what I hope a lot more of you do. The reason I film myself is the following. By filming myself, it gives
me unlimited opportunity to not only create video
but to create audio and written word, and one of the biggest things
I believe in in the world is you do not create friction
for the end customer. If you wanna consume me in Instagram, I’m gonna give it to you. If you wanna listen to me on podcast form while you’re running,
I’m gonna give it to you. If you wanna consume a one hour keynote and watch it on Roku, I’m
gonna fucking give it to you. I create no friction for
any of you to consume me. So many of you are producing content, and you create friction, ’cause you only fuck with
Instagram or YouTube, but you leave everything else out. So you narrow your upside, because you’re doing what you
wanna do, not what they want. Literally, every single
maneuver I make in business is 100% predicated on the audience, 100%. So people always love to razz me. They’re like, “Gary Vee, you’re
such a fucking digital guy. “Why do you write books?” Because people read ’em, asshole. (audience laughing) I don’t read them, but people read them, and so I am unbelievably
imploring you to understand a couple things. I have a top 100 global podcast, yet I never sit down and do a podcast. Why, ’cause I’m able to extract the audio. This talk right now is an episode of one of my podcasts in seven weeks. You know it. This is how it is. It’s also going to be
an article in LinkedIn called Last Stance for
Instagram Ads, You Dick Faces. (audience laughing) It’s also gonna be three
little clips on Instagram of especially Q&A, where I’m
able to talk about new things, instead of the pillars that I believe in and on and on and on. I can’t implore you guys more to get home and get serious
about content creation. If you are fortunate
enough to be extroverted or lack insecurity in front of a camera, you should be filming yesterday. If, but I also have empathy
that it’s not for everybody, and if it’s not and you love writing, I am thrilled that you’ll be writing, and let me tell you
something about writing. One of the things that
I see so many of you, and I’ve been watching people mention this and looking at their Twitters and looking at their Instagrams
and DMing some of you. So many of you are relying
too heavily on just the pictures on Instagram and
not adding context and copy. I believe copy, the written word, is the great underdog right
now in content creation. We become so visual
with pictures and video, we’ve punted written word. I can’t write for shit, and I’m doing it. I really implore most of
you to do the following. Take a step back and figure out how you communicate to the world. How do you communicate to the world? Are you best at audio, are you
good at video, do you write? If you’re lucky enough
that you can do video, that is where you go, because what video does is it allows you to then edit it underneath it
into audio and written word. If you don’t, that’s fine too. Forcing it will never work. We’ve seen a lot of people
try and do video online, and it’s been scary and
ugly and a train wreck. It’s just not for them, and that’s fine. So, what I’m thinking a
lot about is how to put you into a position to succeed
in content creation, and then figure out how to
be great at distributing it. When you get to the
distributing part, my friends, you have to respect the
context of the platform. I’m watching so many
people that are in B2B try to win on Instagram, but they’re acting like
Instagram is LinkedIn. It doesn’t matter if you’re a
lawyer or a financial advisor or you sell concrete, if you treat Instagram like LinkedIn, even though your business is
more LinkedIn, you will lose. If you do not respect
the context of the room, you will lose. These platforms are rooms. They are rooms. Fuck. It’s just so intent. Like I’m just, the reason I just went there, I’m just thinking, I’m like, how the hell do I get them to understand? Like how do I get people to understand how big of a deal this is? Like nothing is more
valuable than attention. It’s the only, I literally value
attention equal to oxygen. I couldn’t get you to understand it more if you got inside my head, and I can’t figure out how
to break people through, which is how, ironically, I think you’ll
find this interesting. I think the reason that
I was willing to go back to mindset and motivation
over the last year and a half, where after four years I was
basically quiet about that, because I didn’t wanna
be a motivational speaker was because I’m so desperate
for you to communicate more to the world. As I met more and more
people, I was like, oh fuck, they’re not not doing it
because they don’t know how to make a picture or video written, it’s because this is broken. They’re insecure here. That’s why they’re not making,
and that’s the problem. I mean, there are people
here that literally post on Instagram, and if
they don’t get enough likes, they delete it. They delete it, because they
think it’s a scarlet letter that shows their audience
doesn’t give a fuck. They’re playing the wrong game. Like do you know how many
people email me every day saying, “Gary, how do I
get to 10,000 followers? “I’m at 4,000.” Like that means something. We just have to change the
paradigm of this conversation. We have to. Let me talk about a couple other things. How many people here in B2B, how many people here are entrepreneurs? Raise your hands just for a sec. How many people here are
employees at a company? Raise your hands. So for many of the entrepreneurs here, another thing that I
would highly recommend is looking very deeply at
influence or marketing. I can’t get over the fact of
how under priced influence or marketing is, how much it converts and how wild, wild west it is. Here’s what I mean. Just ’cause somebody has
800,000 followers on Instagram, and you pay them a thousand bucks, and somebody else has 40,000, and they want a thousand bucks, I’m surprised how basic people are, and they think the 800,000
is the better deal. I understand it makes sense,
the math is pretty clear, but a good affiliate marketer can tell you the conversion’s gonna really matter. If you’re trying to sell something, whether it’s a service or a product, I couldn’t push you harder
to get into the culture of DMing influencers that
you think may represent your brand properly or
just have big audiences and start asking them what they would want for them to post about
your B2B SaaS product or your new app or your hula hoop or your fucking cool T-shirt
or whatever it may be. All I ever think about, I’m very basic. I keep shit super simple
on supply and demand. I overlay attention and then
culture what’s happening in it, and that becomes me, and
I will always do that. No question, the other territory that I’m completely blown
away by is influencers. Super under priced,
potentially super overpriced, but not allocating a couple hundred bucks, a couple thousand bucks,
tens of thousands of bucks depending the size of your business and putting it into that
tunnel and that funnel and tasting it for yourself is a huge missed opportunity, huge. Let me talk about another execution. I’m really excited about how
tactical I’m getting today. Pre-roll YouTube. How many people here
consume videos on YouTube? Raise your hands. Cool. Pre-roll YouTube. There’s a way for you to
segment and target people based on what they searched on Google, and then pre-roll them
based on what they’re doing on YouTube, meaning, there is a
segmentation that allows you to target every single person
that searched open houses in downtown London. If you’re a real estate agent
selling in downtown London, and he’s searching open
houses in downtown London, but then four hours later he
goes to watch arsenal videos on YouTube, your pre-roll
can show up first based on the context and
data that that person created in YouTube search. It is one of the unbelievably strong brand and sales executions in the game, and you should literally
go home and Google, ’cause I don’t know what
Google’s proper terminology is of this segmentation, how do I segment based on Google search as a pre-roll YouTube app? Verbatim that. How do I search pre-roll YouTube ads based on Google search queries? (clapping) Thanks dad. Next. This is the next version of this. We just talked about
being a great advertiser. Let me tell you about the
ultimate in being an advertiser to become a media company. The number one piece of advice
I would have for this room, besides perfectly executing on Facebook, Google and Instagram in 2018, is to start thinking of
themselves as a media publisher, comma whatever you do for a living. When you start thinking
of yourself as I do, as a publisher, as a media entity, I think of myself not as a
Tim Ferris or a Tony Robbins or a shark on Shark Tank, I think of myself as Wall Street Journal and business insider and fast company. I think about the world as
a publisher, not as a human. Why this is important is
for all the same reasons I said about advertising. If you are capable of putting out content as a media company, which means you’re trying to
bring value to the audience in entertainment or utility,
not selling them something, when you switch from
being a commercial on TV to being a TV show, you
start selling a lot more. When you switch your mind from being an ad in the Wall Street Journal to
being the Wall Street Journal in the videos, podcasts,
emails and LinkedIn posts that you put out to the
world, everything changes. My friends, this is undeniably the biggest shift of attention that the human being has had. This internet thing, it’s
big, and it’s just starting. My great concern, how many people here are
retiring in the next 10 years? And I don’t mean you’re
gonna fucking kill it and go fucking buy an island. I mean, you’re fucking
old and you’re finished. (audience laughing) Raise your hands. That old dude, two, three. No way, you’re way too young. Cool. So for six people in here, I
have a little more empathy, but for the rest of you, if you do not start becoming
perfect at Instagram, Facebook, LinkedIn, Podcasts, you’re in deep shit, because what’s coming behind this is like a marathon versus the treadmill that I’m trying to get you on, and what will happen is, and this is why, actually, another show
of hands real quick. How many people here are having their best business year ever? Raise your hand. First of all, let’s clap
it up for everybody. It’s awesome.
(clapping) (audience applauding)
One more time, high. You’ll find this interesting. So that’s fucking awesome,
and that makes me super happy. It also makes me worried. The people that I am most
worried about in this room are the ones that are having a great year, because if they’re not
doing what I’m talking about and they’re having a great year, they can only take it
with a grain of salt. That becomes their vulnerability. There are so many people that
make ridiculous statements in their own head like, “Gary’s awesome and super motivational, “but this shit doesn’t
work in my industry.” You’re a fucking idiot. (audience laughing) Communication works in every industry. Customers attention
works in every industry, and the reason humongous
companies go out of business all the time in the world
is they become audacious that the new technologies
don’t effect their business. There’s nobody in here that is big as the billion dollar companies that are going out of
business every fucking year because of the technology shift. So please, on your 20% growth this year or on your cute double
digit massive explosion, please do not become audacious and think that everything that’s
being taught for that year doesn’t count for the real estate industry in the west side of blah, blah, blah. (audience laughing) The level of destruction that
is coming is substantial. The opportunity right now is substantial, and I highly and desperately,
like desperately, desperately am passionate about this audience, who decided to allocate me with the thing that I value the most, attention, goes and takes theirs. Every single time I do this, a month or two later, I get
one or two of people that do. It is fundamentally full
proof if you’re willing to make 100% of an effort,
and when I say full proof, nothing is full proof. If you’re willing to unbelievably work and understand how the ads work and unbelievably work and
understand how the pictures, videos and written words
work, you will hit pay dirt, mainly on the back of what I did earlier when said, “Hey, for
everybody that’s got it, “wasn’t it so weirdly easy?” The answer’s yes. The attention is just
so closely under priced, and it won’t be, and so I’m passionate, as you can tell, and I’ll tell you something. How many people here actually even, 20, 40, how many people have been following me for more than seven years? It shouldn’t be a lot,
but I wanna see ’em. Raise your hands. So for the 20 or 30 of you, you know, I got quiet
in ’12, ’13, ’14, ’15, like I was quiet, there wasn’t content. Wine was done, I wasn’t
making business videos. Like once or twice a year
a keynote from a talk, ’cause I was doing a little talking. I got quiet, ’cause there
was nothing to yell about. Facebook and Twitter were organic. The ads weren’t working this way. People were spending time
still on television and TV and print and other
things and other websites. Remember other websites? Remember other websites? Remember we used to go to other websites? Like look what fucking, I mean, look what Instagram has done. Like it’s sucked everybody in there. You don’t go to a sports site, you don’t go to as much. You just the highlight from 433. They’ve sucked us in. It’s there for the taking. As much as I’m pumped that you wake up, and you see a quote of mine on Instagram, and you get fired up and
you’re ready for the day for three hours, but then
some bullshit happens and you’re depressed again, (audience laughing) as much as that’s fun for me, what’s way fucking more fun is if you go put in fucking
work for 20 to 50 hours, actually figure out what
the fuck I’m talking about. Watch what I’m doing, not what I’m saying, and you get the benefits of
what’s going on, not just me. London, thank you so much. (audience applauding) Thank you so much. (audience applauding) Thank you. (audience applauding) Thank you. To be frank, and I wanna
make sure the team’s ready, I cut it five minutes short, because I know we’re about to do Q&A, and very honestly, I
think I’ve made my point. I’d like to go into details, and by the way, I know a
lot of you have context. You can ask me a wine
question or Jets question, I don’t care, but I’d
love to get into Q&A. I’m trying to get a sense. Do you guys have the mics? You guys feeling good? Oh, the final thoughts from everybody, and then the Q&A, cool. We’re gonna get final
thoughts from everybody, and then we’re gonna go into Q&A. Thank you so, so much
for listening to that, and please for the love
of god, go execute on it. Thank you. (audience applauding) Thank you. (audience applauding) – [Man] Hi Gary, I traveled
10,000 miles from Pakistan to make sure I am in this, I attend this event.
– Thank you so much. – Two main questions. Fear of failure and shame are
like taboos in our society, Pakistan, India (mumbles).
– Huge. – What other people will think. And it’s something that
you really press on. Could you please share
once again some wisdom on how can people grow out of this, like what would other people think, and before I go, one last thing brother, can I come and hug you? You are a true inspiration, please. – Yes, you can, come up. (audience applauding) – You are a true inspiration. – Thank you, brother, thank you. Thank you so much. Look, I think, you know, it’s really interesting, I was so outrageously fortunate
that I was parented in a way that it wasn’t about what my mom wanted, it’s what I wanted for myself, and she created a
framework for me to be able to live within that. Unfortunately, I genuinely
believe that 98% of parents want and view their kids as a product and that their success
is an indication on them. It becomes more extreme in
the Middle East and Asia and Southeast Asia, where
it goes so batshit crazy that it’s like, like I’m planning a
pretty substantial trip to India and the Middle East next year, and I can’t wait, because
literally the only reason I’m going is to punch every
parent in the fucking mouth. (audience applauding) The way to break away from fear of failure is to stop valuing the
person that judges you that you failed. Guys, (audience applauding) I mean, it’s very cliche,
but it’s very true, life is fucking remarkable
when you don’t give a fuck about anybody’s opinion. (audience applauding) You have to break away from that facade, and you know what’s really sad, parents that were forced by their parents to be engineers and doctors and hated it are forcing their kids to
be engineers and doctors. It’s a vicious cycle. The only way to break it
is to actually understand that the best thing you
can do to love your parents is to make yourself happy, so that you don’t resent your parents for the rest of your life. (audience applauding) – [Audience Member] Hi, Gary Vee. – How are you? – [Audience Member] I’m
good thanks, how are you? I wanted to ask, apart
from paid advertising on Facebook and Instagram, what would be your three tips for standing out
– You know I’m gonna fucking punch you in the face, right?
– from the noise? (audience laughing) What would be your three
tips for standing out from the noise? – Dude, I don’t have any
idea what’s going through your fucking head that
you just literally watched that presentation and decided
that to be the question. (audience laughing) And I’m not trying to razz. Like I’m listening to you, everyone’s really uncomfortable right now. I’m not trying to razz you. Listen to me, brother. Have you played poker? – No. – Me either, but here’s the good news. (audience laughing) In poker, I know enough about this. Sometimes, you get the
nuts, you get the best hand. I’m telling you what the best hand is, and you’re asking me which cards
to throw back into the pot. I’m not gonna answer your
question, because I don’t know, because I can’t spend any
time looking at anything else than how to maximize
Facebook, Instagram, YouTube and influencers right now. – [Audience Member] Okay, thank you. (audience applauding) – [Person] Hi Gary. – [Gary] How are you, get
closer to the mic, brother. – Sure, sure, super duper nervous, so forgive me if I
stutter or anything else like that, right. So basically, I’m about to
embark on a project I’ve– – [Gary] Can you get
closer to the mic, brother? I’m struggling to hear you.
– Sure, sure. Is that much better? – [Gary] Yeah better. – I’m about to embark on a project, which is gonna make me
kind of go head to head with some giants in a
particular industry I’m in in media real estate, and I’m kind of daunted about the prospect of going up against some of these giants, if I’m honest with you. – And where is the giant located? – So I mean, basically, I’ll
try to cut a long story short. I have this domain, it’s
called Shameless plug, forgive me. Now I know it’s really important, because I’ve been receiving phone calls for like 50k to take my domain from me, so I’ve kind of like looked
into the spare room market. I mean, I got real
estate background anyway. So forgive me, basically,
there’s a company right now, and they have like 67% market share of this particular industry. It’s like spare rooms and things like that.
– That’s good. – But if I launch, I’m going
up against the big dogs, big time, and I’m not, I’m a small guy in a big– – But what’s your alternative? – Well, I could keep doing
my real estate business, and keeping working that out, but this is an opportunity
for me to do something big, but there is this prospect of going up against big money and big companies. – Brother, there’s the
prospect that you don’t do it, and because you didn’t do it, you went on a flight tomorrow
to a different place, and the plane crashes and you die. – Okay. – No, no, I’m being, I know it’s an extreme example. Like everyone always worries
about the prospect of losing without realizing
there’s a million things, like life is such a matrix. Like sure there’s that prospect. Tomorrow that big company
may have a huge scandal, and the entire C suite is blown out, and they have to
recalibrate for two years, which was the reason you were
able to go on the offense and scoop up. And life is pretty basic. You’re either on the offense or you’re on the defense, right? My biggest thing looking
at you is you’re so young, like even if you lose,
you have plenty of time to rebuild again. A giant that owns 60
to 70% of market place is normally the most vulnerable thing a small entrepreneur can go up against. That’s why they fucking
wrote David versus Goliath. Like that is the opportunity. I would hate if there was
eight people in the middle, 13% each, then I’d be like eh. I love when there’s somebody
that’s 70% of the market. That means they’re sleeping
and underestimating. – [Person] Can I get a hug please? (audience applauding) – [Gary] How are you? – I’m doing good, thank you. – [Gary] Close to the mic. – Okay, okay, so I was just wondering–
– What’s your name? What’s your name?
– Sorry? It’s Roy. – [Gary] Nice to meet you. – Thank you, you too. So I was wondering, actually, because my thoughts are so
fucking scattered all the time, and I do E-commerce. I’m doing application right
now and the software as well, and I’m just so scattered with my time, and I just don’t know what to focus on. As I said, everyone in this fucking room has time on their side. Like right now, we have like one more year before these big companies
catch on to Facebook and pour more money back
into that, as you said. Like I know that, but what should I do? I mean, I’m doing all the ads, and it’s working out for
me fine, but I feel like, should I move just into one thing and pour like all my money back into it? – [Gary] Well, what are
you trying to accomplish? – I mean, like I’m trying to hustle as hard as I can currently with my– – Yeah, but to do what? Are you trying to maximize money, are you trying to have fun? – No, I’m trying to maximize money. Like all my money that I have right now– – If you’re trying to maximize money, you pour it into the
thing that’s bringing you the most return. – Okay, okay. – Like I do 87 things, all of which are a complete waste of time, including like, I don’t know
if you guys are following, I go garage sale-ing on
Saturday to make like $8 on flipping fucking stuffed animals. – I’ve seen that. – Because it makes me happy. – [Man] Yeah. – So like, you have to know what you’re trying to accomplish. The reason it’s fun to be an entrepreneur and do eight things is it’s fun, but if you’re trying to maximize money, and you figured out
Facebook to some degree, well then you put it down the funnel that’s maximizing the money. – [Man] Okay yeah, I’ll
definitely stick to that. Do you mind if I take a picture with you? – Sure. – [Man] Okay, thank you so much. (audience applauding) – [Parma] Hi, I’m Parma
Parma, so good they named me twice.
– Hold up. – Oh good, I get to
hold the mic for awhile. Hi everyone.
– Hi. – I’m Parma Parma, I’m so
good they named me twice. I am 50, doing it for the women. Finally getting there. I love your post the other
day about getting out there and doing it. Everyday people say to me I’m resilient, and that’s because it’s authentic, because it’s my struggles I’ve had. – [Gary] Yes. – I would like you to share
with us one experience that you’re happy to
share that has made you the most resilient person
that we all love and admire, because that’s what gets you again and again being consistent. – You know, it’s interesting you ask that, and obviously, not in these formats, but a lot of times when
I’m being interviewed for a profile, a lot of people go there, and it’s really tough. I think authenticity really plays, and I think the thing that
has really worked for me is being authentic. It’s a really tough question for me, because I’m so ridiculously fortunate. I was unfortunate in the
fact that I basically lost three grandparents before
I got to know them, right. I’ve been fortunate in the fact that like the only thing
that feels like something that I would want to be resilient to, because I have a very
interesting framework. Basically, all I care about
is the health and well being of 11 people. So, the fact that the closest
people to me in my life have not died or been terminally ill, everything else feels so secondary. I don’t think about when the kids in Dover made me drink pee out of
a Pepsi can as an issue. I don’t think about having, like my whole life, my
school told me I was a loser. Adversity for me was always in play. Like I was small, so I
wasn’t an overt athlete, I got bad grades. Like pretty much, everything inside my house was perfect, and everything outside was
adversity but nothing extreme. I’ve never dealt with
being sexually harassed or having a tragic accident, all the things that I look in society, and I have so much empathy
for as such a tragic event. At the same token, people
shit on me everyday, because they’re like, “You’re dad gave you three million bucks, “we shouldn’t listen to you,” without realizing my dad
didn’t give me anything, and I spent my entire 20s and mid-30s building a business that I own 0% of and basically, I started Vayner Media out of somebody else’s conference room, ’cause I had no money. I was 34 years old. Like when I tell all of you to be patient, how many people under
30 had no fucking money? Everybody fucking wants to be
a baller at 26 on Instagram and fucking be on Jets. Had no money, I played patient. So, it’s really interesting,
when you ask the question, the answer’s nothing and everything. I learned how to lose from the beginning. I learned how to lose from the beginning. I was an immigrant, we came
from very humble beginnings, we walked to K-Mart. Like I’ve always learned
I was losing from the get. Teachers said I would never be anything, but I didn’t hear them, because I had such great
infrastructure at home telling me I was the best,
and then I found my thing, and then I was patient, and everyone says I’m so lucky. I gave up all my high school
years, all my college years. I had no fun, there’s no
memories, there was fucking work. I put in the work. The answer is, the adversity has been in
my system from the get, and the biggest reason I worry
about modern day parenting is everybody here with kids is
trying to eliminate adversity from their kids, which
basically turns them into zoo animals, which is why they don’t know
how to deal with negativity when they go into the real world. (audience applauding) So the answer to your question
is my entire fucking life I was told my the
establishment that I suck, which is why I played
outside of the establishment, which is why I’m fucking
killing the establishment. (audience applauding) I guess that’s the thing. I get it. I was about to say no
just to make it weird. (audience laughing) – I’m a very passionate woman. Aw.
– It’s a pleasure, thank you. Thank you. – Can you take a photo, my dear friend? Thank you. Thanks so much.
– Awesome, you’re welcome. My guy. – Hey Gary, love you man. – I love you back. – I wanna say that you’ve
inspired me in many ways, because I can relate to
you on different levels. I work seven days a week
in my dad’s restaurant, and still I’ve branded myself since 2014 in the Crypto space. I’m known online as the Cryptovader, ’cause I motivate people, and I believe that what
you said about Instagram and Facebook, the next
challenge is basically people branding themselves with Crypto. – [Gary] I understand. – And I think Blockchain is the future. I think not many people understand this, 99% of the population of the world, but the other thing is when the government tag everybody, and we all kind of are controlled, and we wanna brand ourselves
with Crypto and this education, the thing is, what I’m facing right now is a lot of people that are my followers, they’re ex marketers or they
wanna get into the Crypto space and last year they did, and they’re kind of going
back to selling water, because the Crypto has gone down, but it’s very difficult
for me to position myself as an influencer and get
people out of that mind sort of making quick money
to thinking longterm. Now what would your advice be, because I have the Cryptocurrency course. I’m trying to brand myself. Am I doing the wrong thing? – My advice is what I did, which is all that Crypto
is is another land grab for people that are
looking for a quick buck versus people that are
in it for the longterm. When social media came out
in 2006 and seven and eight, and I was one of the voices, a lot of voices in that space were doing real estate
five minutes earlier and are now doing Crypto. So, I think the biggest
mistake that I heard from you is “I’m struggling to establish
myself as an influencer.” When one tries to establish
themselves as an influencer, it often is the quickest way for them not to be an influencer. I think what you need
to do is put out content and be historically correct. You need to bring value. I mean, I think the biggest
problem with Blockchain and Crypto is that people don’t
know how to look at history. Blockchain is an unbelievable technology. I couldn’t agree with you
more that personal brands and reputation is gonna get tokenized. I couldn’t agree with you more, but the problem is that 99% of
the current Cryptocurrency’s are gonna go to zero– – I agree.
– The same way that all the 99% of the browsers and 99% of the search engines and 99% of the social
networks went to zero. The problem is we’re now living in a world where Crypto is popular and happening with social media as the foundation. So what you have is a lot of people trying to build personal brands. They’re hyperbolizing,
making ridiculous claims. The amount of poor kids that
maximized their credit cards and bought bitcoin at 15,000 that are now underwater is extreme. It’s never talked about. I personally have a hundred emails of it, and I’m not even talking
about the space that often, so imagine what’s really going out there. My answer to you is very simple, and this is my answer to everybody, which is why it’s long winded. If you wanna be in authority
or an establishment in your craft or your passion,
none of it is short term. You don’t get to be the expert overnight. The amount of people that are
fucking full of straight shit, like my favorite person ever
is the 19 year old life coach. (audience laughing) You’re fucking 19, and you’re a life coach. (audience laughing) You know, I think you need to be patient. It’s early, and I think
what you need to do is put out quality information
and let the chips fall. If I ever wanted to be
the social media guru it would have never happened. I wanted to me an operator of a business who talked about social
media from his perspective, and I ended up being disproportionally
historically correct, which gave me the leverage. I think that’s what you need to do. – Thank you very much. – You’re welcome. (audience applauding) – Hi Gary, I came from Ireland to be here. – [Gary] Thank you for coming. – Very excited to see you speak. I have a question about publishing. Can you hear me? I’ve just written a book. – [Gary] You created a book? – I created a book. – [Gary] Are you self publishing? – That’s what my question is. So based on what you
were just talking about, I mean, I like the idea
of being entrepreneurial and not needing to go to a publisher. – [Gary] Can I give you the answer, ’cause I’ve lived it so hard? There’s a very simple
decision you have to make about the book. If you sell it, if you try
to sell it to a publisher and get it published, you get the brand equity
of getting published by a publisher. – [Woman] Yes. – But understand this
about book publishers. All they do is kill trees. They will do nothing. There’s not a publisher in the world that will sell one book for you. They don’t exist. So, the only reason to go with a publisher and share economics and give
them 50 to 80 cents on a dollar is ’cause you wanna walk around and say that Simon & Schuster bought your book, and that’s not a bad idea. Maybe that’s something
you’ve always dreamed of. It’s also good for your brand, but I would highly recommend
now that self publishing, because of Amazon and other things, is not spammy like it was 20 years ago, is on a good plane, that as long as you go in eyes wide open to your deal with your publisher, knowing that they’re not
gonna sell a single book, then I would say you can
make a decision based on you. – Okay.
– Does that make sense? – [Woman] Yes, it does. You’re actually in it.
– And the other thing, I’m sorry? – You feature in my book. – Thank you. (laughing) That will probably sell you more books than your fucking publisher. (audience laughing) The other thing to keep in mind if you have a compelling enough
pitch as a first time author that they give you a big advance, it is sometimes good to get
a bankroll, some dollars in, that could be greater than the
way your book actually sells. Most people get overpaid for their advance and never make back the advance. The reason I became a big writer was my book was making
money for the publisher, which created my demand,
which leveled up my price. – And how would I go about
getting an endorsement from Gary Vee? – So, here’s the biggest
reason I don’t endorse books. If you look, the only endorsements
I’ve ever given in books is about the person writing
it, because I really know them. Like all these people are like, “Gary, read my book to
give me an endorsement,” and I’m like motherfucker,
I don’t read books for casual reasons. So I can’t do that, but
yeah, I just can’t do that. (audience laughing) – Could you tweet it if I send you a copy? – I don’t know who the fuck you are. Can you romance the girl a little bit? Can we build some fucking
context before you ask for the fucking score? – I’ve been trying to DM you, and I didn’t get a response. – [Gary] That’s a good start. – I got sponsored in here today. – [Gary] That’s like buying me a drink. You just try to take me to your room without even fucking romancing me. (audience laughing) – I keep romancing. – [Gary] Got it. – Hi Gary. – [Gary] Hi. – I’m one of your followers
for a couple of years now who hasn’t done anything. – [Gary] Who hasn’t done anything? – No. – I love you. By the way, I already love you so much, because the first way to start
doing shit is admitting it. – [Follower] Sorry? – Admitting it. You’re now on the verge of
potentially doing something. – [Follower] Yes, definitely. But one of the things you
said when you were talking was that once the big guns come in, it’s going to be really difficult. So because I’m coming in quite late– – You’re not. – Okay. (audience laughing) – I don’t know when the
big guys are coming, I don’t know what your niche is. For him and I, it might
work when it’s $11 a CPM, $11 to get in front of a thousand people, 82 of which see it, 17 of which convert. For you, it might be worth $400 a CPM. How many people here did SCO
and SCM internet marketing in their career? Raise your hands. So if you guys and gals remember, back in the day there was all those words, like some of those weird cancers were worth like $300 a click, and everybody was building sites to show up organically. Every market is different. You are absolutely not late
to Facebook and Instagram. If you were late, I promise you, the 45 minute talk that I just gave would have been about some
other subject completely. – So when it does actually happen, how– – [Gary] I’m not Nostradamus. – No, no, no, I didn’t
ask you when you knew. When it happens, how do we, have you got tips on
how we would stay afloat or how we would be able to survive that? – You’re worried about
something in the future when you haven’t done shit in the present. – Yeah. (audience laughing) Yeah. – Got it? Got it? – [Follower] Got it. – You’ll fucking figure it out. Watch my vlog, I’ll tell you. – Yeah, okay. Thank you.
– Cool. (audience laughing) – Hi Gary.
– How are you? – I just wanted to say thank you, because you gave me the confidence to quit my nine to five job that was
making me fucking miserable back in July to pursue my dreams. I’ve got a fashion blog
called She Goes Wear. My niche– – [Gary] I didn’t hear that last part. – I’ve got a fashion blog
called She Goes Wear. It’s a work wear blog
for women in business. I pitch to brands everyday, and so many of them, they’re
just so follower focused. – [Gary] Separate yeah. – I’ve got 10,000 followers on Instagram, it’s growing everyday, but
that’s all they look at, and so many of them want
me to work for free. How much should I be working for free, and how many– – You know, I’m a big fan of beggars can’t be choosers, right? I gave a lot of speeches in
2006, seven and eight for free, a whole lot. Now I do not. (audience laughing) So, my answer to you is, look, I think this is how you do it. You ask for money. They say no, but they’re
willing to give you some clothes for free or whatever, and then you decide, well,
I fucking like that blouse, so fuck it, I’ll say yes. To me, I think that I’m
a very big fan of free if that’s your only option. Here’s what I would say to you. How many brands do you reach
out to on a daily basis? – [Woman] About 10 to 15. There’s so many.
– Good. Good, and to me, like I
would make that 60 to 80, ’cause it gives you a
better chance to say no. – Yeah.
– Do you understand? – Yeah, yeah, yeah. – You’re limiting your
opportunities to 10 to 15, thus you may have to
work for free more often. If you ask 180 people a day, which I genuinely believe it possible, because there’s a trillion brands. Now there may not be enough brands in what you’re looking for,
and I have empathy for that, but here’s what I would say. The best way for you not to work for free or just for clothes is to ask more people to give you dollars. – Yeah, ’cause it’s not a huge problem, because some are paying me and some are coming back positive,
but the majority are– – Let me give you a really
good piece of advice. Brands very quickly, and I think by 2020 this will be more of the market, not less, are caring a lot more lately
about depth, not width. So let me tell you how I
would audit your Instagram. If you were like my sister
and like, hey, help me, I would look in your comments, and if you are not replying
to every single person– – [Woman] I do. – I love you. That is huge, I’ll tell you why. That will pay dividends for you. The other thing you should do is you should 100% reach out to people that have 250,000 followers or more and ask if they wanna collab with you. – Yeah, that’s what a friend
I just met told me today. – Your friend’s smart. That’s exactly right,
and I would highly do it. Look, your job is to be
in business development comma a lifestyle personality. Meaning, if you were like, “Hey, how do you think about my business?” I would say, you should
sit on your fucking couch and DM and email for nine hours a day and spend one hour a day creating content. – Yeah, ’cause I think
I’m taking too much time sending really long emails. I should just start DMing really quick. – [Gary] No one wants to
read your fucking shit. – Yeah. – Like make the email like,
“Yo, you wanna give me money?” – [Woman] Yeah, yeah, yeah. – Like, nobody wants that much, especially brands or people
that are managing brands. The other thing you could
be doing is tagging brands that you wanna work with in your post so that you become aware to them, but I think collabs. Whoever your homey was that said that, I would spend a lot of
time on developing your, building depth with your
audience, which you’re doing, right, replying, doing collabs to grow your base, because more awareness will come to you and spending an
unbelievable amount of time business development to get dollars in. – Okay.
– Rinse and fucking repeat. I answered every single
tweet that I got on Twitter from 2007 to 2011, all of them. The least fucking scalable
thing of all time. So, depth. Cool.
– Thank you so much. – You’re welcome. (audience applauding) – Hi Gary, great talk. My name’s James Ski. I’m founder of We all know that you get
a lot of our attention, because you’re in our
feeds every two seconds, but before you get up and get on the feed, what are the first thoughts
that come into your mind? What are you actually thinking
when you first wake up? – That’s interesting. The first thing I’m thinking is, please God, let there be no fucking fires at the London office, because the London office is ahead of me when I wake up in New York. I have enormous anxiety when I wake up, and I don’t really have anxiety, so I call it micro business anxiety that I literally flip over my phone and I look at all the
texts, praying to God that there isn’t some fire that I have to address immediately. Luckily, often I don’t. So that’s my first thoughts. What fire do I have to put out right now? The next thought is
depending on the season. So my next thought, currently in the fall, usually goes to, what are the
Jets gonna do this Sunday? Then, I poop. (audience laughing) Then, I look at all my
email and all my social to see if anything is brewing. Then, I look at my calendar
to figure out what I’m doing those 90 days, and then I’m thinking about
what I want my first post to be based on an enormous amount of content that me and my team have
been thinking about. Pick one, right the copy and start my day. – Fantastic, and just one final thing, which is the Columbo trick,
if anyone’s ever heard of it. I’m in New York in February
with Sales Confidence. What does it actually take
to get on the Gary Vee Show? – You’ll definitely not
get on the Gary Vee Show. – [James] Boo! (audience applauding) – But you should absolutely email me. I got this flight tomorrow,
I got to answer a fuck load of tweets, and I’ll go through email. I’d love to know what your thoughts are or why you’re asking that or
what you’re trying to achieve. – [James] Appreciate it, thanks for your time.
– Thank you, brother. (clapping) One more. – Hello Gary. All right, so– – [Person] Just one more question. – Yes, yes. – [Gary] Sorry everyone. – You made me drop out of
college and my life is wonderful, first of all. – Thank you. – It was two years ago. I dropped out of college, did
many businesses, six figures, I’m 19, and right now I’m mainly focused– – [Gary] Are you a fucking life coach? – No, no.
– I’m kidding, I’m kidding. (audience laughing) Keep going. – Right now I’m just focusing into taking all the leverage I’ve got and all the brands I’ve built
and sell them right now, and then go and do full on applications and software businesses.
– Okay. – SaaS businesses. – Are you doing that because
you know that SaaS businesses are more valuable than media properties? – Sort of, but I like to
have a recurring revenue every month, and then if that– – But are you capable of
building a SaaS product? – [Man] I do believe so. – Okay.
– And applications. So I’ve been a gamer
for like my entire life, and I’ve been in Twitch a couple of times, not really that big, but now I’m focusing to building an application
on the Android phone and iOS. So, what would you say, do you think it’s a bad idea to stop doing my other businesses and selling
them off, to just go all in, like $100,000 investment in applications, or should I just hang back for a bit? – You know, I like the, in this scenario, which I’ve seen a lot. Let me tell you how it plays
out 99 out of 100 times. Kid sells thing for 400,000, puts it in a much more
competitive market place with way worse timing, because
you built those properties in a time when the land
grab was real, fails, gets sad, starts over. One out of every 100 times, she or he builds a huge
business and she was right. I like, kid finds other
hustler kid that’s his homey, gives that kid 25% of the action once he vets six of his friends, finding out five are
lazy and fucking suck. – [Man] I’ve got one already. – They all suck, right yeah, I get it. No, I’m just kidding. My intuition is money’s cheap, so you might be able to raise capital off the back of the success you’ve had. – [Man] Okay. – You’re giving up
something that’s working– – [Man] Yes. – To then take a bet on
what I believe is always a thesis that it’s bigger,
which is why I asked you. – [Man] Yes, yes, that’s why. – I don’t like you doing
it ’cause of a thesis. I like you doing it,
because you can’t breathe. You have an app or a SaaS
product that you have to build, ’cause the market needs it. Is that the case, or is
the case that you’re smart, and you realize these are
bigger and better businesses, let me figure it out. – The former, because I’ve
always been into gaming. I just want to build the
app, like I can’t breathe. – Have you thought about
building apps in Twitch, which I think is a grossly under priced marketplace right now? – I considered it, but I found
Android to be a bit more. – Cool, listen, here’s what I would say. Do you know the best fucking
thing about being 19 is? – [Man] What? – You could fuck up for the next 20 years and still be young as fuck. (audience laughing) So, for me, it’s true. (audience applauding) Who here is 39 or older? Raise your hands. You still feel young. You imagine if these fuckers understood what it actually felt like. I would tell you to go
high risk, high reward, because you don’t wanna regret it, and at 19 you have 17 more rodeos in you. – [Man] Yes, sir. – Awesome, good luck. (audience applauding) – [Shiny] All right. Okay, that was the brief Q&A. Ladies and gentlemen, please
give it up to Gary Vee, one more time.
– Thank you so much. (audience applauding) Thank you, thank you. – Come on, London. (audience applauding) – Poland girls, yeah. – Come on, London! (audience applauding) – Hit me up, I’ll answer. – All right. So now, we are going
to have a photo session for those of you who have
black or silver wrist bands. Can you please line up right
here for your photo session. For the rest of you, you’re
going to have a breakout session after this.
– The rest of you, fuck you, get out of here. – Thank you so much for being here. On behalf of Success Resources, we thank you for being
here today and yesterday, and we are going to see
you in our next event. London, thank you so much. It was a pleasure serving you. I am Shiny Burcu Unsal, and I would like to see
you in our next swang. Bye-bye. (audience applauding) – [Trish] Gonna ask Gary Vee the question. I’m with Gary Vee, and
I’m here, Trish Chanda. Let me ask it. Gary, like literally, can you just show? I am with Gary Vee right now, told you, let Trish in,
we had the hashtag going, Gary, let Trish in. I’m in, I’m asking a question. Gary, if it’s possible.
– Yes. – [Trish] Sorry, I’m so nervous and excited.
– No worries, don’t worry. – [Trish] Literally, a year
ago, I started following you, and when I was, can I have a mic so other
people can hear what I’m saying? – It’s not gonna happen. – [Trish] A year ago I was following you, and when I was following you, I’m at a point now, I
don’t know what to do. I’m on YouTube, I did everything, I’m on YouTube, I’m on
Facebook, I’m on Instagram. I’m literally in the process
of that, and I’m quite past, but I feel like– – You’re not growing. – [Trish] I feel like I’m not growing, but it’s not that. I’m just like, people listen to you, because you’ve got something to say. – Yes. – [Trish] Why are people
gonna listen to me, what do I have to say that
they’ll want to listen to me? – The only thing– – [Trish] I’ve tried everything. – The only thing–
– I’ve tried everything. It’s like I keep trying, I’m
trying, I’m trying, I’m trying. – Listen to me, listen
to me, listen to me. – Yeah? – The only thing you have
to say is your truth. – My truth? – Your truth, your life, your experiences, how you see the world, your skills. The biggest problem about being young and building a personal brand
is you have less experiences than others. I fucking built this $60 million business and worked for 15 years before
I made one piece of content. – I just feel like I’m behind. I literally can’t say, and I’m like, I feel like I’m so behind. – You feel like you’re behind, because you have unrealistic goals. Like people shouldn’t listen to you if you’re talking about
shit that you don’t know what you’re talking about. The only thing you can
talk about is your truth. – My truth is that I just
like talking to people, I just like being me. – That’s great.
– Talking about my life, is that a skill, do I tell it? – It depends, being an extrovert
and being a people person could be a skill. It depends on you package it, or to people that are
nervous and talk to people. You have to figure out how to package it, and you have to talk about your truth. Like, this is a long game. Like if you wanna be an
influencer and make money, it’s not so easy, it shouldn’t be easy. – [Trish] Yeah. – A year? – Yeah.
– Two years, I mean, I laugh at that. – Yeah.
– What, so you make money about being you? Do you know how hard it
is making money being you? – No, I just wanna talk. – I get it, but you don’t wanna just talk. Then you wouldn’t care
about how you’re growing. You wanna do something else with it. – Yeah. – You don’t wanna just talk. Otherwise, if you just wanna talk, you’d be happy as fuck,
’cause you’re talking. Got it? – Yeah.
– You gotta be patient. Here, you have to be patient. – Thank you, thank you. – [Woman] Just on the x there, please. (downbeat music)

100 thoughts on “How to Promote Your Business on Social Media in 2019 | London Keynote 2018”

  1. I'm actively changing my whole lifestyle Gary. my name is Lazaro Valadez and i am 26 years old. i spent quite a bit of the last couple of years in prison and i realize that i didn't want this life for myself. Being outside of prison has felt more like prison than prison was!! A prison of the mind!!!!! No more. I SHALL self enlighten. With your guidance. You're literally GIVING us the method to happiness and success. It's quantifiable and i'd be an idiot if i didn't listen to you. Thank you.

    Thus, i shall apply your rational and disciplined method of dealing with the human experience in my own life everyday. You'll hear of me soon, of that i'm sure. i'm actively making myself an influencer in my area. this is MY PASSION. and no one will stop me. not even you. GARY VAYNERCHUK. I am making a fb, twitter, insta and youtube. TONIGHT. all shitting positivity. on two brands; myself and my LVmedia. HELP ME GARY. MENTOR ME PLEASE

  2. Thank you for this gem! Bless you and your art. I actually listened to the entire keynote and learned a shit ton about ad campaigns as well as expanding my zone of content creation from merely Instagram (TWITCH.TV is another highly important platform that is underused and has ridiculous amounts of viewers averaging more views daily than the Superbowl…meaning more exposure) I look forward to implementing the changes which will undoubtedly help me retcon my channel and come out of my "quiet phase" with new, exciting and engaging content in 2019 and beyond. Thank you Gary. Keep it up!

  3. My husband just turned me onto to this "Gary V." character. My husband is a smart dude, so I put various conferences on while I was in the car. After about 2.5 hours of listening, I decided to give his mantra a try. So I let go of my "smart and snooty airs" and got down and dirty into social media. Basically – I just listened to what people were saying, and gave my honest and empathetic feedback. It's fucking working. I've been at it for only three days (after 2 months of paid ads and NO response) and I've generated 12 new leads. This is just the beginning. Definitely recommend you stop looking at who this guy (Gary) is now, and see what he has put in to get where he is.
    If you are not passionate about what you are doing, you're not going to put in the time. And if you don't put in the time, you are not going to grow your audience or company. Pretty simple.

  4. the most productive and intense one hour plus video i have ever watched in youtube. so much of life changing contents. thank you very much for this amazing session.

  5. thats unfortunately right,, that actually if you want to be successfull with music you need to spend 80% of your time creating content for fb etc rather than manking real music

  6. I am jealous…..I wish I could work 18 hours without feeling like I am experiencing a Vulcan Mind Melt…..

  7. This is so sad. As a normal person using social media for what it began as. A way to communicate with peers. What are things going to look like when what this guy is preaching comes to pass? I see enough annoying ads as it is. A lot of times it makes me more annoyed with parties advertising, rather than make me want to buy from them. We need less capitalist in the world and more empaths.


  9. How you can repeat the same few lines over and over for an hour and have a following this large is beyond me.

  10. I started to learn English one year ago and now I'm able to perceive English enough for watching video. This video worth all the hours I've spend for learning. This speech is amazing! Thank you Gary! Russia with you 🙂

  11. "I didn't understand the context of the moment am living in" find what's working at any point in time and double down on it

  12. Great Content GaryVee, you're a freakin legend! You really inspired for me to start my own Amazon business and Youtube Channel – Thank You

  13. All the f*cks and insults only to tell people to advertise on social media. That's how you know some people cannot think for themselves.

  14. Gary's punching everybody in the face!! You get a punch! You get a punch! And definitely, that guy in the second row gets a punch!

  15. Hey there,

    Really Good Video.

    What other tips have you got?

    I am looking at other good tip videos

    Look forward to your reply

  16. Gary is cool but u cant put him in a pedestal … I think he will respect u more if u don't

  17. I know the only real growing service in instagram, but he is going to close his client list soon. Maybe you can reserve a seat and enjoy promotion ) Find him in instagram INJOYJOY

  18. I know the only real growing service in instagram, but he is going to close his client list soon. Maybe you can reserve a seat and enjoy promotion ) Find him in instagram INJOYJOY

  19. Its funny how these lil white dudes feel they need to cuss just because they’re talking to Gary, like be your damn self and stop be so low on confidence that you need to try to emulate Gary 🙄

  20. Facebook ads and IG ads are great! & I love Garry, he's smart. But I beg to differ. There's still an alternate platform to use other than the ones mentioned. & With 5g tech coming in..of course we'll have better innovations than FB. Saying that this is the Apex of how best we can make & get attention for years to come is an insult to how innovative the human race is. & Btw Garry is an FB investor. The more he gets you to spend on ads the more he makes 😁 not that it's bad– just look at the whole picture !! Great video and very informative Mr Garry! Loved it

  21. We complain in the states worrying what others think… then the guy from Pakistan… whoops #perspectivetime

  22. Hey, guys, I have something really important to tell you people now I'm raising some funds to start some business my own business I'm doing affiliate marketing and I do really need your help every dollar is worth I will really really really appreciate if you donate me just a dollar

    but if you do not never just help me raise some funds I'm doing affiliate the website called
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    All i need is your help or just help me by sharing this project

  23. If you want to learn how to dominate Instagram and make thousands in commissions automated, check out the best software for Instagram in 2019:

  24. I think it is guaranteed that we will be able to communicate to people… i think the consumer based content creation model is necessary as no single company can reproduce that. but i guess Gary is saying that it might be prohibitively expensive.

  25. If anyone wants to learn about working remotely or join a fun & active community, check out! We love helping freelancers & digital nomads find their dream jobs. 💕

  26. Using some of Gary V's strategies along with our advertising platform, we have been able to get astonishing results! The platform makes it so easy to make ads so we have more time to do things such as networking and social media. This is great and we can't say thank you enough! If anyone needs help getting started please reach out!

  27. Hi all, I've put together a cheatsheet of what I think are the best niches for social media marketers. I Know a lot of you will have lot's of different businesses but if you are interested just click the link below and it will hopefully help you out a bit:)

  28. Dude, you just seriusly spent 25mins selling Social Media to us. Get to the fucking point chatterbox!

  29. Every time I come back watched this, halfway watching, I suddenly have a motivation, geared up and check on my business page, because that's just how Gary made you feel on the inside, the feeling of 'do it right now' not even finish watching to the entire video~ well I did that once already (watched to the end)

  30. Wow, Gary you just lifted me. I just had the answer I needed for 3 year now. Building Contents and Patience.

  31. he may be informed but what's the need for all the swearing? …. it made me switch off, … if that's what mega money does to you, id prefer not, thanks……

  32. Shit! I literally just moved out and now he says he's coming to India!
    I have to find a way to make money to go back to India in time for his presentation next year.

    1. Research on starting an advertising agency.
    2. Start finding clients to advertise for and if they see results I can charge them for making and dealing with the ads.
    3. Build up the number of regular clients to form a substantial amount enough to buy a ticket and other crap.
    4. Go back to India.
    5. Hug Gary Vee.

  33. Great video! Having a good social media presence is so important, especially for small businesses. One really helpful tool I use to make video ads for social media is Promo. Definitely check it out:

  34. I think you fixed me Gary the company I work for today through my efforts went from hardly a post on Facebook to ten posts on five platforms in a single day and lol they don’t even know I’m taking my shot

  35. Gary Vee you are really an inspiration. A really great motivator. I was really inspired by your words of motivation that I infact started to Vlog and will be uploading my very first real vlog tomorrow thanks to you. You are my biggest influencer.

    To Gary Vee's subscribers, I hope you can all join me in my vlogging journey by liking and sharing my channel and videos. I will appreciate all the love.

    Please click on my youtube link below and hit subscribe. Thank you!

    Keep inspiring and motivating Gary Vee!

    Please search for my channel: Porkyfied TV

    Or click this link below:

    Thank you and hope to see you in my channel.

  36. to all the bright minds out there!
    -Question –> if you create content about video games (like my channel), how would you use facebook, podcast, twitter (social media tools) to promote the business?
    what I have done is create small clips from full videos on instagram, but I can't really come up with using audio/written words to promote.

    Thanks! looking forward to the success

  37. It’s the greatest shit I’ve ever heard!!! Do any of us who watched this doubt he’s 100 percent on point knows exactly what he’s talking about and can be true for all of us willing to work and learn it??? Amazing

  38. Gary, one of the best examples of how successful you can be in Capitalism, introduced with a Rage Against a Machine song 😆😆😆omg Life it’s fun

  39. Great video as always Gary Vee…really like your content. Keep up the great work and effort. I do appreciate it…thank you

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  41. Every business needs Social Media. It is crazy how many businesses still think they don't and just don't have the time for it. My agency provides so much value to our clients that they now realize how impactful Social Media is in the business world. If you don't think your business needs it, or are interested in how I am doing it message me. Or start your agency and find out! I have a step by step guide on my channel.

  42. want to promote your buisness?
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  43. Save you an hour of time, buy FB ads, instagram add, google ads done. That's what it a comes down to. Youre welcome 😁

  44. So everyone is sitting there knowing that YOU are actively involved in trying to get corporates to go onto FB which will raise the prices for everyone else ….then you say you are giving a gift to the audience by telling them FML !!!!

  45. is Professional secure an online business-based social networking site that helps business people, mostly those in South Africa, connect, Free advertise, List and promote their businesses to comunity offer free platform for everybody to sell online and you can even market or promote your business, brand and products by using paid ads

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